Jonmichael Moy Describing You From His Experience Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then, digital marketing gave way to digital business transformation, and those same marketing leaders found themselves still holding the innovation bag—even in organizations that hadn’t fully defined innovation. Marketing also has a closer proximity to the customer and more access to customer data than other functions, giving marketing leaders a direct line to the voice of the customer, which can be a source of innovative ideas, and direct insight into consumer behaviors that can triggers for innovation. But JONMICHAEL MOY said that, innovation is a major mandate and shouldn’t be taken lightly. Misunderstanding the CEO’s definition of and success criteria for innovation can lead to lackluster ideas confusion and redirection. Misjudgin